Film Friday: Atlanta Film Co. announces new Euphoric 100 film stock, inspired by hit HBO series 'Euphoria'

Atlanta Film Co. has released Euphoric 100, its first-ever color reversal motion picture film stock that's hand-rolled into standard 35mm canisters with 36-exposures. The motion picture film stock being used for Euphoric 100 is Eastman Kodak Color Reversal 5294/7294, better known as Ektachrome 100D. As is to be expected from an Ektachrome film stock, Euphoric offers a high-contrast, high-saturation aesthetic while maintaining fairly neutral skin tones. Atlanta Film Co. recommends photographing '...